Ramón Esteve redefines new store in Valencia

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Chapeau’s trending and luxury fashion store it’s a reference place in Spain after its 25 years in the business. To its new store, located at Hernán Cortés nº5 Street in Valencia, Chapeau did count with the help of architect Ramón Esteve. It is a playful space where mirrors and prisms look at each other, but it always lets the clothes to be the center of attention.

Divided along its lenght by a line of white mirror changing rooms, the space culminates in a huge skylight that rises over a black glass wall making the journey an authentic visual experience.

In this matter brands like Prada, Marni, Gucci, Stella McCartney, Alexander Wang, Balmain, Saint Laurent, Lanvin and Miu Miu for women are placed the right wing of the store, while other brands like Tom Ford, Thom Browne, Prada, Moncler, Balmain, Neil Barret or Band of Outsiders are arran­ged at the left wing dedicated to men.

A large black steel marquee is illuminated through openings, it is the frame for the glass facade of the store, presenting separate entrances for men and women as scenes for showing the collec­tions. The shop winfdow is usually characterized by the space where mannequins are, in this case is breaking natural barriers and visual boundaries having the entire shop as background.

Inside the store you pass through a sequence of scenes beginning with the access, dominated by two large LED screens with video art compositions produced by Javier Santaella for Chapeau. The next scene is defined by long pieces that emerge from the walls where you find the stone voulme counters emerging from the ground connecting spaces between male and female areas. Rea­ching the changing rooms the areas are visually separate again. At the end the space is joined again in a high background topped by a skylight that floods with natural light the interior of the store.

The project is defined by pure geometry which is represented by three basic categories. On one hand, sets of prisms materialized through various items such as boxes of reflecting mirrors in the center. This prims are used as changing rooms. In the other hand white light volumes on the peri­meter and large vertical black mirror at the higher space.

The next category is about the planes that form the ceilings and skylight. A succession of inclined planes along a longitudinal path can accommodate facilities without losing height. These planes lead to the end of the shop, where they transform into angled glass sheets that close the skylight on a horizontal plane.

The most basic category corresponds to the lines formed by the clothes hangers and the fine pie­ces of furniture where clothes rest and hang. This element is also found in the openings that invade the whole space, breaking planes and generating edges.

The formal language defined by the basic geometries of solid, plane and line, materializes with glass, mirrors, stones and metals in white, gray and black tones to achieve the ideal atmosphere for exhibiting the highest quality product in an attractive play of reflections, shades and lights.