Conference with Europe’s leading distributors and tile fixers at Cersaie

During this edition of Cersaie, the European associations of tile distributors and installers and Confindustria Ceramica are organising a conference on 25 September entitled “How to increase the market share of ceramic tiles in Europe”, to be held at 2 p.m. in Sala Concerto in the BolognaFiere Services Centre, Block D. This carries on a tradition that began two years ago and brings together all parties involved in the ceramic tile industry, including producers, distributors, retailers and installers.

The event will discuss initiatives promoting the use of ceramic tile in different countries and will present as yet unpublished data on the consumption of different flooring materials in Europe. These figures highlight the leading role of ceramic tile but at the same time give an idea of the efforts that must be made to increase its market share compared to other materials.

Participants in the roundtable discussion will include: Vittorio Borelli, chairman of Confindustria Ceramica; Jacques Vinet, chairman of EUF (European tile fixers’ association); Michael Zink, VDF (German tile distributors’ association); Silvio Boschian, chairman of the Swiss tile association; Gerhard Reiter, chairman of the Austrian tile association; Klaus Kuehn, CEO of Eurobaustoff, one of the leading building materials distributors in Europe; Gerald Reus, representing Dutch tile importers and installers.