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ASCER and ICEX Spain Exportation and Investment within the internationalization Plan of paviments and ceramic tile sector in 2014, organized in collaboration with the Commercial Office of Spain in Paris, and the magazine “Architecture à vivre”, a seminar about developments and innovations that the Spanish ceramic sector offers to architects and interior designers of the French nation. The event took place on Friday 31 October at the Cervantes Institute in Paris.
With the title “Ceramique, architecture et décoration. Tendences, création, production: les solutions de l’industrie espagnole “, the day consisted of several prestigious conferences and interventions stand out for their professional careers and their knowledge of ceramics. The conference began with the intervention of architect from Barcelona, Carlos Ferrater, founder of OAB studio, responsible for such emblematic projects in ceramics as Paseo de Poniente in Benidorm or the Public Library of Vila-real. Other speakers on this day were the designer Aurélia Paoli, of Beauregard Studio (Paris), the architect Pauline Gaudry, Agence WY-TO Architects, and Ana Martinez, Department of Promotion ASCER. The moderator who intervened was the chief editor of the magacine “Architecture à vivre”, Maelle Campagnoli.
The conference also included presentations of innovative products of nine companies Tile of Spain: Gres de Aragón, Adex, Neolith, Saloni, Cevica, Togama, Cerámica Elias Natucer and Techlam.
The Spanish tile in France
France is the main market for Spanish ceramic exports, both within and outside the European Union. In 2013 were exported to the value of over 227 M€. Between January and August 2014 France continues to occupy the first position in the ranking of destinations Tile of Spain with sales totaling more than 154 M€.
