In this issue, we focus on the impressive work by Joaquín Torres’ y Rafael Llamazares’ studio A-Cero in creating a Camper shop located in the street Mesones in Granada. There, on one of the best-known, commercial and important streets, this small shop, barely 50 square metres, is found, refurbished by the studio as a gallery space while selling shoes by the famous Spanish firm, Camper. Each shop it opens is an event for the designer in charge of the project because each one has its own individual style. The A-Cero studio has left its own particular, suggestive mark which delights those who have been convinced to visit the shop.
Following this shop’s concept, Camper continues innovating and creating different, special spaces. Camper has collaborated with various others to complete their projects, such as Olé Armengol, Fernando Amat, Óscar Mariné, Javier Mariscal, Carlos Rolando, Jordi Nogués, Martí Guixé, Shiro Miura and more recently, in the Toðer project, Jaime Hayón, Alfredo Häberli, Konstantin Grcic, the Campana brothers, Memphis group, the Bouroullec brothers, Benedetta Tagliabue, Tokujin Yoshioka, Doshi and Levien, Juli Capella and Tomás Alonso. On this occasion, the premises in Granada which A-Cero has been made responsible for, has a privileged location in the street Mesones, the most celebrated commercial and pedestrian street in the Andalusian capital. At number 51, measuring under 48 m2, this premises had previously held a clothes shop and was semi-abandoned.
WHITE AND RED Two colours: White and red. They are also found in many of A-Cero’s interior design projects since it began 16 years ago and are also important to Camper’s image. The project is an open space, adding organic elements such as the gallery furniture which are made of matte lacquered wood with white shelves and red surfaces. They are indirectly LED illuminated. The floor is also covered with red and white winding shapes. Bringing greater sculptural value to the building, from the back of the shop and the central area, another curvaceous module emerges in the form of a bench to try on shoes. To give a sense of depth, the back wall is a mirror. Even so, there is space for a storage area at the back. The façade is a panel of composite red aluminium and the shop window has red vinyl as per the shop’s design. In conclusion, there is an interesting fusion of corporate resources and Camper’s design with that of the A-Cero studio. A special place which helps modernise commerce in the area. You can also experience first-hand the Camper and A-Cero universes.
-02.png)
